How Hotels in Kenya Can Boost Direct Bookings by 40%

Direct bookings protect your margins and strengthen guest relationships. Here’s a proven playbook:

1) Own Your SEO & Local Search

• Target “hotel in [City]” and long-tail queries like “family-friendly hotel in Nakuru”.
• Optimize Google Business Profile with photos, posts, Q&A, and offers.

2) UX That Converts

• Fast site speed, clear room types, transparent pricing.
• One-page checkout with mobile-first design.

3) Balance OTAs vs. Direct

• Parity with smart “book direct & get more” perks (late checkout, breakfast, upgrades).
• Retarget OTA visitors with direct offers.

4) Turn Guests Into Members

• Simple loyalty (points or tiered perks) and post-stay email flows.

Want this implemented? Book a free consultation.